Strategies and Ideas on How to Improve your Standard, Traditional Calling Cards
Professional business cards are needed for your business since these prints are one of the important tools that can get yourself known in the industry. As you go for business card printing, especially online, you can find templates that fit your line of business; and to be unique with your identity, tweaking the elements of the design and structure can help a lot in transforming the layout into your own.
If you observe a template, very basic structures are given such as the name, telephone number, the photo, and the background. As you edit online, you are given the liberty to play around with these items to fit your own profession’s personality. With a few concepts on how to build custom-made and personalized business cards, just a little knowledge and tips are needed.
1. Background: The background of your template usually consists of a simple linear layout that covers about ¼ of your business card. First thing you can do is to change the color into what your main logo or company consists of. If the background design is a curvy swipe, you can straighten the lines and have the strip fill up half of your card with a fade out effect. Blend in contrasting colors along the shaded area; you can use jagged lines for a serious line of work, or a blend of swirls for creative services.
2. Enlarge name: Make yourself the star of the business card; aside from your business, you are promoting yourself to represent the work. With fonts, simple and bold is still ideal, but there are some instances when more sophisticated or groovy letter shapes are needed. For example, for a jeweler, script can better represent femininity and luxury; for a preschool teacher, fat and rounded fonts seem friendlier and child-like. The positioning of your name is not really important, what should be taken note of is making the size bigger, with the right font color to blend with your background.
3. Take design risks, play with colors: With online design tools, you have clip art choices for graphics. Take the risk in playing around with the shapes, connect them together, and come up with different patterns that can make up a design. Also, with the colors, blending can be easy if you start with just two contrasting colors to work on. As you go along, you can add two or more that you think suits your whole design, look, and business of course.
4. Use the back: Take advantage of using the full color printing on both sides feature. Planning a draft layout first on a piece of paper can help you come up with a nice and logical concept for your back design. Always think to leave space for a photo and a short tagline. Also, a fully-colored background at the back is better if you have a plain front, or vice versa.
Styling your business card requires taking risks, imagination, and basic knowledge on how to highlight and weigh what elements are to be focused on. With a cool, catchy, and personalized design, your potential clients will remember you and your business just the way you planned.
By: Kristine