Making Up Well-Designed Personal Training Business Cards

Making up well-designed personal training business cards is one in a range of processes which a new personal trainer, especially, needs to carry out with some thoughtfulness. No single item in a business can say so much in so little a space as the business card, after all. In most cases, it’ll be the first thing somebody will want when they meet you in a business situation, to be honest.

Most of us picture personal training in a very casual-looking way. Trainers in our mind always wear workout attire, and that’s not necessarily a bad thing. However, fitness is also a business. And in business, the exchange or dissemination of cards is an important way to say meaningful and serious things about personal training and the personal training professional and his or her methods.

Consider things in this way: Potential customers don’t know the trainer or care much about him or her on a purely personal level. But they do know what they want in the way of fitness help. A good business card, complete with logo, can go far in helping a customer make a decision about hiring the trainer. It can also go a long way towards scaring off a customer, too, so keep that in mind when designing the card.

Any time a business is run on a really professional level rather than as some afterthought, the odds of acquiring a customer are improved by up to eighty-five percent in many cases, according to a number of studies. This is just as relevant in the fitness game as it is in any other.

Given that, what are the things necessary on any good card? Well, make sure the trainer’s name is prominently featured. And use a proper name. The card isn’t the place to tell the world you’re Joe “the Fitness Pro” Blow, to use a funny example. Save that stuff for the infomercials.

Next up, ensure there’s a job title. You might be a one-man or woman operation, but you’re also the CEO, when you think about it, so put down something meaningful. “Chief of Fitness Operations” is good, to use one example among many. This helps to make for a good presentation, which also helps with customer acquisition. Your business may actually be able to fit inside a minivan, but it’s still a business, so treat it with respect.

Also, never have incorrect information on the card, such as a bad phone number or email. And the email should also be something which says “I’m a professional,” too. This means losing the college or prep school-level email address, such as beer.chugger@xxxdotcom for something that has a professional business name contained within it.

By: Joe McLee