Tag Archives: Benefit

Your Unique Selling Proposition (USP) – Where Do You Stand in Business

By admin | Published April 4, 2010

Your USP is your product or service’s most powerful benefit along with your strongest unique aspect of your business. Rosser Reeves was the author of the phrase, “unique selling proposition,” or USP, which is a unique message about itself versus the competition that each business or brand should develop and use consistently in its advertising [...]

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Seal that deal with impressive business cards

By admin | Published December 13, 2009

Business cards are like specialized mini-brochure that captures who you are and the business you are trying to sell. They are an important tool to widening your market base and strengthening your foothold. As the market becomes more and more competitive, the need to have a catchy and outstanding business card is as important as [...]

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