Tag Archives: Phrase

Small Business Success – 3 Ways Gratitude Can Grow Your Business

I love Thanksgiving. It’s my favorite holiday. Family, food, friends and football thrown in for good measure. But I digress.What I REALLY like about Thanksgiving is it’s about giving thanks. And I think gratitude is one of the most powerful emotions out there. Why is it so powerful? Because it has the capacity to change [...]

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Your Unique Selling Proposition (USP) – Where Do You Stand in Business

Your USP is your product or service’s most powerful benefit along with your strongest unique aspect of your business. Rosser Reeves was the author of the phrase, “unique selling proposition,” or USP, which is a unique message about itself versus the competition that each business or brand should develop and use consistently in its advertising [...]

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Business Letter Closings – Are You Sincere, Faithful or True?

Business letter closings are part of a standard format but are subject to several variations. Sometimes called the “complimentary close”, business letter closings vary by geography, type of letter and sometimes relationship of the writer to the recipient. In learning how to write a business letter, pay attention to all three in choosing your close. [...]

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